This LinkedIn strategy generated millions 🤯

To all GTM players reading this newsletter, I salute you. A new edition of "The Outbound Alchemist 🧪" is here.

Wanted to make this one insanely actionable and inspirational. Let me know below if I delivered on that promise. Here's what I have for you today:

1. Her LinkedIn strategy generated millions in revenue

2. This lead-scoring system doubled our conversions

Let's crack on…

Her LinkedIn strategy generated millions in revenue

It's no secret that we went all-in on YouTube, like we all go all-in when it's happy hour at our favorite bar.

The goal is to deliver actionable videos and feature proven experts. Share advice you can instantly apply to boost your outbound revenue (or at least die trying).

We brought Nadja, a proven sales leader and ex-Head of Sales @lemlist, where she helped scale revenue from $1M to $10M ARR in just 2 years. She also consulted 74 companies on GTM and outbound motions. 🤯

She was telling us about how her LinkedIn lead generation strategy that:

• Generated thousands of leads

• Generated 5 million in attributed revenue

• … in 4 years

Naturally, we asked her: "Do you want to share your secret recipe with our users? Show us how you did it exactly."

"Yes, but under one condition," she replied.

"Name it," I said, wondering if YouTube would force our CTO and me to cancel our upcoming San Francisco trip. 🤣

"We go and make it applicable for the audience, without the BS."

Music to my ears… It felt like a topic-expert match made in heaven.

A few weeks later, Nadja and our marketing team shipped one of our finest videos to date.

It will show you:

1. How to find your ICP and build a lead list

2. How to position yourself as an expert in your niche

3. What systems and automations you need to scale lead gen

33 minutes, 55 seconds of tactics only.

BTW, your support means the world to us. If you've made it this far, why not smash that subscribe button like it owes you money? Also, tell us what videos you want to see next. And yes, we'll actually make them (maybe even together) - this isn't like those empty promises I make about going to the gym. 💙

This lead-scoring system doubled our conversions

We all know that inbound-led outbound is magical. You're working with warm leads who have already shown interest in your brand. All you have to do is optimize your campaigns to turn engagement into revenue.

It's not always as easy as it sounds, but it's soooo worth it.

Picture this: Ilija, our CRO, was wrestling with some inbound-led puzzles last year. One fateful day, after what felt like the 47th Zoom call on the subject, he stepped out for what we like to call a "strategic oxygen intake session" (aka a smoke break). That's when he had the eureka moment that led to this flow:

1. Qualify every free trial signup

2. Segment it across user tiers

3. Push Tier 1 & 2 signups into Customer Success campaigns (human-led onboarding)

4. Push Tier 3 signups into Marketing campaigns (self-serve onboarding)

Long story short, this later became one of the key factors that helped boost our conversion rate from free trial to paid to 20%+. For comparison purposes, we started at 10%.

Check out our Outbound Outliers page below to see the exact tools and flows we used.

That’s a wrap for today.

Happy hunting,

Nick, CEO @HeyReach