this landing page trick boosted meetings by 3X 🌶️

Hola, LinkedIn operators! Like a salmon swimming upstream to a tapas bar, I've migrated to Barcelona for a few weeks. And yes, I picked up some Spanish words… most of them food-related. Still progress! 🚀

I know it’s been a while since the last “The Outbound Alchemist” newsletter. But I'm back with two nuggets of gold:

1. How Samy leveraged personalized landing pages to book meetings through LinkedIn outreach

2. How to put your GTM expertise into the spotlight and generate leads (for free… and it’s not bullshit)

Now, let's dive in faster than me into a plate of patatas bravas! 🍽️

Personalized landing pages that book meetings

Samy and his partner-in-crime Valentin, launched a very interesting LinkedIn outbound experiment recently.

They used their tool GenPage to create custom landing pages for each prospect. It's like giving everyone at a party their own cocktail glass. Cool, right? 😎

2 campaigns were run: one with personalized pages and one without. Both got replies, but one's definitely more memorable.

They used three tools to complete this: Clay → HeyReach → GenPage. So, it wasn’t complex.

The results? 9 meetings from 69 conversations. The personalized approach won by a landslide, booking 6 of those meetings. Turns out, people appreciate it when you try harder. 🫡

Wanna see their entire flow?

Show off your GTM expertise and generate leads (for free… and it’s not bullshit)

Looking to put your expertise in the spotlight and generate more leads? If you're nodding yes (or even doing that thoughtful head tilt), I've got something for you.

We're opening up a few ‘smooth operator’ spots for GTM experts to collaborate with our team. Think of it as marketing for you that's not only free but actually delivers results. 😇

Here’s what’s in it for you (besides my eternal admiration):

• If you're an outbound agency → you'll get direct leads faster besides exposure

• If you're a consultant juggling Clay tables and n8n scenarios → you'll get qualified leads dropping into your inbox too

• If you're a GTM operator documenting your journey → you’ll grow your authority in front of your target ICP

There are 2 ways we can make marketing magic together:

1. Share your GTM campaigns

Show off your playbooks to our massive community, like Samy did in this week’s newsletter + a few other channels. 😎 Connect with your potential clients and unlock new opportunities.

The process is easy:

• Send us a quick video where you’ll walk us through your campaign and results

• We handle the content creation (like your personal marketing butler)

• We distribute the playbook together (with performance rewards that'll make your wallet smile)

2. Create actionable videos that 1000s will watch

Are you skilled at creating videos about LinkedIn outbound, Clay, allbound, inbound-led playbooks, with a track record to back it up? Join us as a guest creator on our YouTube channel.

Here’s how it works:

1. You pick the topics (anything except pitch slapping leads 😅)

2. We write the script, you add your secret sauce

3. You record, we make you look good (we cover all production)

4. We distribute it together once the video goes live

5. You get paid 🤑

In both cases, we'll highlight your credentials and showcase what your company does to maximize your exposure.

You game?

Slide into Vuk's DMs on LinkedIn or email him at [email protected]. He’ll guide you through everything.

That’s all for today.

Happy hunting,

Nick, CEO @ HeyReach