he closed 6 deals using this Alex Hormozi's tactic

Hey LinkedIn operators! The new edition of "The Outbound Alchemist 🧪" incoming - the newsletter that’s staying clear of the Ghibli hype… just GTM focus, thank you. 😇

I wanted to bring your attention to 2 LinkedIn campaigns that crushed it:

• 50% reply rate with a 5-step sales plan

• 25% reply rate using Alex Hormozi’s joker card

But before we dive deeper, quick question: Have you seen this show called Reacher? I haven't, but my CMO has… In the middle of our regular Instagram reels war, we had an idea… Reacher(s) could be the perfect nickname for a HeyReach user. What do you think? Brutal truth 😄

Anyway, let's get back to outbound... check this ⤵️ 

Tom’s 5-step sales plan that led to a 50% reply rate

Here’s Tom Soto Schiller, CEO @ Grundwerk Digital GmbH, a company that offers cold outreach as a service for the DACH region.

We all know consulting services aren't easy to sell, so it was no surprise that Tom's first attempts at cold outreach didn't deliver the results he wanted.

But he had no intentions of giving up. Quite the contrary, he adapted and built his new funnel.

The master plan was brilliantly simple:

1. Round up CFOs by organizing an exclusive event

2. Invite them for a face-to-face lunch (wine and dine them 🥯🍷)

3. Meet people in person

4. Deliver value at the event and maximize networking opportunities

5. Only then hit 'em with the soft sell… when the trust is built

Here are the results he scored:

Wanna see Tom’s templates and tools he used? Hit the button below ⤵️

How Joel & Cameron pulled an Alex Hormozi move to get 23 replies from 90 messages sent

Joel Wylie and Cameron Brown are co-founders of Duplo (no, not the toy blocks - though that would be an interesting pivot). Their agency specializes in running multi-channel outbound campaigns that help businesses maximize ROI from outreach.

Their biggest challenge? Cutting through the overwhelming noise in the outbound world. They were searching for a clear way to stand out.

Which is when they had a brainwave… ⚡

They remembered what Alex Hormozi often says. Figure out a way to give something for FREE that your competitors are charging for.

That’s exactly what they did, and this was the result:

They used Trigify, Clay, and HeyReach to get the job done.

Joel also shared that he locked himself in a room for 2 days and went into an absolute submarine mode to create his best Clay table yet.

If you wanna see it, along with his entire campaign and templates, click below.

That’s all I got for you today.

Hope it brought you value.

Happy hunting,

Nick, CEO @ HeyReach