ever tried this? 🫡

It's Thursday, which means it's time for another edition of “The Outbound Alchemist 🧪“. Interesting things ready for you this week:

1. Lead magnet outreach playbook [25% reply rate]

2. Promote invite-only events via LinkedIn

3. The secret sauce behind our word-of-mouth engine

No fluff, just the good stuff. Let’s crack on.

Lead magnet outreach playbook [25% reply rate]

A few weeks back we asked Tim Yakubson (Clay legend himself & Founder @B2B Boosted) to join the Outbound Outliers squad. His mission? Reveal one of his top-performing and atypical outbound campaigns. And boy did Tim deliver. 🤯

He showed his lead magnet outreach playbook that's pulling in 723+ leads per month. Crazy!

Tim guarantees that whoever follows the “TY rules” can score at least a 5% reply rate.

Hold on, what are the “TY rules”? Well…

1. Pick one persona, one specific problem, and then figure out the lead magnet

2. Find qualified leads who will benefit from it (easy if you follow rule 1)

3. Follow Tim's guidelines on creating lead magnets

4. Use the 4-step LinkedIn outbound campaign

Want the full playbook? Hit that link below and access all the details, message templates, and his magnet guide.

Promote invite-only events via LinkedIn

So, there's a guy who organizes invite-only SaaS events in Europe where entrepreneurs gather together to:

• Share the good, bad, and ugly of growing a SaaS

• Exchange strategies that are working right now

• Discuss hot topics in SaaS

• Enjoy free food and drinks in beautiful places

The guy's name is Stan (Founder of @frontBrick), and he uses LinkedIn outreach to promote these events. Powered by the following stack: Crunchbase ↔ Apollo ↔ Clay ↔ HeyReach.

The best part? He revealed his complete step-by-step process in the new playbook on Outbound Outliers.

Btw, the latest events in Amsterdam and Paris were lit.

The secret sauce behind our word-of-mouth engine

If you and I are connected on LinkedIn, you've probably seen our HeyReach journey updates. From "can't believe-we-did-this" mistakes to the tactics that actually got us to $3,000,000 ARR in 18 months.

Our key channel? Word-of-mouth aka our users sharing HeyReach stories, their campaigns, and how they’re driving leads with LinkedIn outreach.

I'm so, so grateful this is the case. Thank you! 💙🙏

Speaking of word-of-mouth, I know some of you reading our newsletter are zoned in on building your startups and agencies. That's precisely why I wanted to add something extra that might be useful for this phase you’re in.

Our CMO Vuk (pronounced like "book" but with a V) is launching a series called "HeyReach CMO Diary." Think of it as a marketing tell-all, but with fewer scandals and more actual useful stuff. 😇 

The first episode reveals some of our key initiatives in January that helped us hit:

• +18.6% MRR growth

• +23% user growth

• +22% user wins (users getting ROI from HeyReach)

And how all of these initiatives further influence WoM.

That's all folks!

Happy hunting,

Nick, CEO @HeyReach