create 100s of lead magnets at scale

Attention all LinkedIn operators! This is your captain speaking. We're cleared for takeoff with a new issue of "The Outbound Alchemist 🧪". This newsletter is your wingman through the turbulent skies of outbound.

I have an interesting campaign to show you today: How CEO @ Trigify creates 100s of lead magnets at scale (tailored to every individual).

So let’s hit those afterburners and get rolling:

How CEO @ Trigify creates 100s of lead magnets at scale

Max Mitcham created a powerful workflow that went viral on LinkedIn. He developed a system for generating hundreds of lead magnets at scale that automatically adapt based on job titles, companies, and the type of content individuals engage with on LinkedIn.

Now, when it comes to personalized lead magnets at scale, you can bet this is one very scientific workflow… and it is… so let's take a look.

It starts with Trigify and following specific Thought Leaders on LinkedIn. There are multiple influencers in the mix, and Max monitors anyone engaging with their content.

The beautiful thing about this tactic is that it's evergreen. Meaning, it never sleeps. As soon as a new post goes out, Trigify captures all engagers and adds leads to the list.

Next, this data is sent to Clay. After the usual suspects get in (e.g., job titles, company names, etc.), Max runs an ICP check.

For example, an AI Agent reads through the LinkedIn post to ensure that the post is relevant to the pain Trigify solves. So if it talks about intent data, signal prospecting, ABM strategies, sales automation stuff, this lead is marked as qualified.

Then, Max aims to figure out who the person is who engaged with this content. This is el query:

As a result, he gets stuff like this:

Plus, Max is able to see the AI Agent's reasoning behind the output. That way, he's able to understand how they can write a relevant lead magnet or research paper.

Once this Clay table is done with all of this, it gets sent to n8n.

And Max's n8n is quite literally a party of AI agents. In fact, there are 5 of them:

1. Query builder → comes up with 4 research questions that can be leveraged. Forwards output to the next AI agent in line.

2. Research leader → this one's job is to run deep research and provide comprehensive and detailed findings.

3. Project planner → comes up with clear ideas for the lead magnet's title, subtitle, chapters, and other details such as introduction and conclusion

4. Team of research assistants → these guys write the chapters. They are backed by Perplexity AI and have clear instructions for the output they have to provide. They also know that if they are writing chapter 2, they have to take into consideration the previous chapter and set the tone for the following one.

5. Editor → combines everything into one piece, clears grammar errors, makes sure things are on point, ensures that the copy speaks the language of the prospect - basically tailors content for every individual automatically. Max also prepared Trigify's knowledge base that the Editor can use to make product placements relevant and on point.

Once the AI agent workflow in n8n is complete, several automated actions follow.

The system generates a nicely formatted lead magnet in Google Docs.

A shareable link is then created and fed back into Clay.

The final step: select your preferred outreach tool and send your message.

For LinkedIn outreach, you can launch a campaign through HeyReach (obviously 😅)

Logic behind it:

• If you’re already connected, send a message directly

• If you’re not connected, send a connection request first

• If your lead accepts, send a message then

• If your lead doesn’t accept the connection request, send it via InMail

• Follow up as necessary depending on the lead’s behaviour

Basically, you cover all the angles and make sure the message reaches the prospect, no matter what.

You can also take the cold email approach using Smartlead or Instantly. Or go multichannel… I mean, the possibilities are truly endless.

That's a wrap for today, see you next week!

And to keep with our aviation theme...

Fly high,

Nick, CEO @ HeyReach