Clay templates + GPT prompts you should try

What’s up LinkedIn operators? Nick here, with the latest "The Outbound Alchemist 🧪"… and it’s a fun one.

Here’s what you’ll explore today:

• Clay templates that’ll make your life easier

• LinkedIn outreach strategy for agencies

Let's dig in! ⛏

Clay templates that’ll make your life easier

There are three wildly popular terms for anyone doing outbound these days: GTM, wtf, and Clay. Right? 🙂

The first two are self-explanatory: one you use on your LinkedIn profile to describe how you're killing it with outreach, the other when you're figuring out how to get there but make some mistakes first.

Now Clay is one of the most used HeyReach integrations. Clay’s popularity among entrepreneurs is insane. I’m pretty sure you already witnessed conversations that went like this:

"Have you tried Clay? No? Oh my god, you HAVE to try Clay!"

For that reason, I decided to share a few Clay templates and GPT prompts that might be useful for you. Especially if you haven’t used it so far. 🙃 

1. Export viral posts' comments, qualify and funnel them to HeyReach

David will show you the entire workflow: from exporting people who engaged with your posts, to the tactics he uses to identify qualified leads, and how he sends the right leads into his HeyReach campaigns.

2. Enrich webinar attendees with verified emails, LinkedIn profiles, and key company info

One of the Clay tables we all need, as many of us either organize webinars ourselves or get featured as guest speakers. 😇

You can use this workflow to add all attendees to your Clay table, and then enrich them with any info points you need like LinkedIn profiles, verified emails, and company firmographics. This will help you decide who you want to reach out to.

3. Generate new prospects from deals you closed

I saw an interesting playbook from a guy on Clay’s website. Here’s how it works:

• Import opportunity data from Salesforce

• Find and enrich similar companies based on keywords and industry

• Find and enrich people from these companies that fit your ICP

• Use AI to generate some discussion points that can be used for potential outreach

• Send these records back to Salesforce

4. Enrich leads with their web traffic data

Ever since Taylor shared his outbound workflow on Outbound Outliers, we've seen a few people ask about the best and most accurate way to get someone's web traffic information.

Eric Nowoslawski shared a simple workflow you can leverage.

5. Smart GPT prompts, insanely accurate output

A few months back, Vuk had a chat with Gunner - a growth operator who uses HeyReach and has an AI setup that makes ChatGPT look like a Magic 8-Ball. These are some of the best AI prompts in Clay I've seen so far.

For example, here’s one Gunner uses to categorize leads:

And this one writes personalized intro hooks according to specific criteria and hierarchy:

He has more tricks up his sleeve, all shared with 100% transparency.

LinkedIn outreach strategy for agencies

Let's talk lead gen for agencies. And by "talk," I mean "watch Nadja, our Head of Sales, share the agency blueprint to crush it".

Generally speaking, for outbound agencies, the name of the game is mastering lead generation tactics and implementing them effectively to attract high-quality clients.

Hence why Nadja recorded a video that breaks down the exact b2b lead generation methods that successful agencies are using right now.

Whether you're a lead gen newbie (welcome to the thunderdome) or a seasoned pro looking to expand your horizons, Nadja will show you how to generate leads on LinkedIn.

That’s a wrap for February.

Happy hunting,

Nick, CEO @HeyReach